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Pinterest 预告全新“Restyle”功能,让你用 AI 重新设计房间
Pinterest 在美国和加拿大推出 Restyle 功能 beta,用户可拍摄房间照片,通过提示词添加墙饰、家具、配饰,或更换灯光、墙色、植物,也可点击单品替换、擦除或整体切换波西米亚、工业等风格。该功能由 Pinterest Intelligence 驱动,其基础结合 Nvidia Blackwell GPU、Nvidia Dynamo、开源模型和 Pinterest 自研技术。Restyle 先以早期预览形式提供,下月扩大推送。
AI推荐理由 TechCrunch 报道 Pinterest 在美国和加拿大推出 Restyle 功能 beta,用户可拍摄房间照片后通过提示词添加墙饰、家具、配饰,或更换灯光、墙色、植物,也可点击单品替换、擦除或整体切换波西米亚、工业等风格。文中提到 Pinterest Intelligence 基于 Nvidia Blackwell GPU、Nvidia Dynamo、开源模型和自研技术,并称该功能先以早期预览形式提供、下月扩大推送。信息具体、来源可信,但功能本身并非首创,且未提供效果数据或用户规模,因此兴趣分中等。
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正文
Pinterest is turning to AI to help consumers move from searching for product inspiration to actually being able to imagine what it might be like to redesign a space or compare home decor options as they’d appear in their own rooms. On Thursday, the company said it’s launching a new consumer-facing feature called “Restyle” in beta in the U.S. and Canada, powered by Pinterest Intelligence.
The foundation of Pinterest Intelligence combines Nvidia Blackwell GPUs and Nvidia Dynamo with open source models and Pinterest-built technology, the company shared on Monday. The partnership will improve the Pinterest Assistant’s ability to handle visual search requests, turn people’s searches into signals for AI discovery and shopping, and more.
Image Credits:Pinterest
With Restyle, users will be able to take a photo of their space, then test and compare different options in their own homes by prompting the AI to do things like add wall art, furniture, accessories, or other home decor, including items from images they found on Pinterest, or change the lighting, paint color, plants, and more. They can also click on individual items in the room to swap them out, erase them from the image, or make further edits. Alternatively, they can ask the AI to visualize their room in a completely different style, like “bohemian,” “industrial,” “whimsical,” “dopamine,” or other trendy looks.
Though it’s not a novel idea — restyling rooms has been a popular consumer use case for AI assistants — adding the feature directly to Pinterest could allow people to do more with the items they’ve saved for inspiration and design ideas. By seeing items in their own spaces, people may be more likely to buy the items they’ve saved to their boards, completing the funnel from pinning to purchase.
The feature was teased at Pinterest’s annual Pinterest Presents event, where the company introduced new visual search ads, app promotion features, and other tools for advertisers.
Restyle is initially available only as an early preview but will roll out more broadly next month.
Topics
AI, Apps, Commerce, Pinterest
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Sarah Perez
Consumer News Editor
Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software.
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