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谷歌在印度测试 Gemini 内直购 Flipkart 商品，推进端内交易闭环
据报道，Google 正在印度市场小范围测试让用户通过 Gemini 和 AI Mode 在 AI 界面内直接购买 Flipkart 商品，目前仅面向部分用户，品类限于部分智能手机、电子产品及手机配件，符合条件的商品页会显示购买按钮并直接进入结账流程。Google 计划今年 10 月底扩大测试范围，以对接印度购物季；报道还称 Google 以约 3.5 亿美元入股 Flipkart。该功能仍处早期，并非所有平台零售商都已接入，Amazon 暂未纳入测试。
AI推荐理由 内容为 Google 在印度测试 Gemini 内直接购买 Flipkart 商品，并计划 10 月底扩大测试范围，同时提到 Google 约 3.5 亿美元入股 Flipkart。信息点具体，涉及 AI 助手从商品发现走向交易闭环，对 AI 应用与电商落地有参考价值；但来源为 AIbase 转述，未给出官方公告或可验证细节，测试范围、时间线和投资金额均需以官方信息为准，且 Amazon 未纳入测试。
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正文
Google Tests Gemini for In-App Purchases on Flipkart, Fully Entering the In-App Transaction Ecosystem
AIbase基地
Published inAI News · 3 min read · Sep 28, 2026
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Google is accelerating the evolution of its AI services from mere "product discovery" to "transaction conversion." According to the latest news, Google is currently conducting a new test in the Indian market, allowing users to directly purchase Flipkart products within the AI interface through Gemini and AI Mode.
In terms of specific test scope and functional implementation, this test is currently available to a limited number of users, with product categories mainly restricted to a few areas such as certain smartphones, electronic products, and phone accessories. On the product pages that meet the criteria, users can see a purchase button directly, and clicking it will seamlessly enter the checkout process without needing to leave the current AI interaction interface.
To ensure the large-scale rollout of the business in the future, Google has set a clear timeline, planning to expand the test scope further at the end of October this year, aiming to precisely coincide with the critical shopping season in the Indian market. Notably, Google not only launched a general business agreement but also made a significant investment of about $350 million to acquire a stake in Flipkart, laying a solid foundation for its deep integration in the local e-commerce market.
However, this direct purchasing feature is still in its early stages, and not all retailers on the platform have integrated the direct purchase option. The veteran e-commerce giant Amazon is currently not included in this testing system. As the in-app closed-loop ecosystem gradually improves, the monetization potential of large models in the e-commerce field will face new challenges.
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