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蚂蚁集团CEO韩歆毅：将推出激励政策加快智能体供需生态建设
在2026年外滩大会主论坛“当智能体成为交易主体”圆桌讨论中，蚂蚁集团CEO韩歆毅指出智能体供需两端尚未形成正向循环：用户想用但商家缺乏成熟服务，商家看不到用户使用而犹豫投入。他表示蚂蚁此前扮演“催化剂”角色，解决安全与信任问题，并透露支付宝“阿宝”将推出智能体激励政策，支持开发者并为用户表达新需求提供激励渠道。他还预测未来商业流量将从“停留时长”转向“意图”，信任机制需涵盖授权、身份、能力评估、资金安全和责任追溯，并引入“Know Your Agent”（KYA）。同场Mastercard、OPPO、阿里巴巴嘉宾分别就验证意图、上下文组织和权限审计体系发表看法。
AI推荐理由 蚂蚁集团CEO在2026外滩大会圆桌披露智能体供需生态激励政策与KYA信任框架，属产业落地信号；但内容为会议发言转述，无具体政策细节、时间表或可验证数据，且正文将CEO姓名误写为Zhang Xinyi，事实准确性存疑。
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CEO Han Xinyi of Ant Group: Ant Will Launch Incentive Policies to Accelerate the Construction of Intelligent Agent Supply and Demand Ecosystem
AIbase基地
Published inAI News · 4 min read · Sep 10, 2026
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On September 10, 2026, the first roundtable session of the main forum at the Inclusion · Bund Conference, titled "When Agents Become Trading Entities," was held. Zhang Xinyi, CEO of Ant Group, joined Jorn Lambert, Chief Product Officer of Mastercard, Liu Zuohu, Senior Vice President and Chief Product Officer of OPPO, and Zhou Jingren, Chief Scientist of Alibaba Group, to discuss the industry changes brought about by the integration of agents into consumer, transaction, and payment scenarios.
Zhang Xinyi pointed out that the supply and demand sides of agents have not yet formed a positive cycle: users want to use them, but merchants lack mature agent services; merchants do not see users using them and are hesitant to invest in development, creating a "chicken or egg" situation. He described Ant's role before the agent boom as a "catalyst," solving security and trust issues and driving the supply-demand ecosystem flywheel to make merchant agent services found, used, and continuously improved by users.
He also predicted that future business traffic may shift from "time spent" to "intent." Users just need to express their needs, and personal assistant-like agents will complete matching and transactions, while business marketing will shift from traffic investment to providing precise services based on intent. Meanwhile, large models and agents can transform personal experiences into replicable service offerings, opening up new spaces for life services and professional services.
He revealed that Alipay's "Abao" will launch an agent incentive policy to support developers and provide corresponding incentive channels for users to express new needs. Regarding large-scale implementation, the four guests agreed that building intelligent agent business infrastructure is the most critical.
Zhang Xinyi summarized the trust mechanism into five aspects: authorization, identity, capability assessment, fund security, and liability tracing. In addition to user KYC and merchant KYB, it also requires "Know Your Agent" (KYA). Jorn Lambert emphasized that the payment network needs to ensure agents accurately understand user intent through "verifying intent." Zhou Jingren stated that intent understanding also relies on context organization and proactive questioning when uncertainty arises, and the execution layer needs a配套 permission management, traceable, and audit system.
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