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谷歌在印度测试 Gemini 直购 Flipkart 商品,AI 端内结账即将上线
Google 在印度市场启动早期测试,允许部分用户通过 Gemini 和 AI 模式直接购买 Flipkart 上的商品。测试中,用户搜索手机、电子产品和配件等特定品类时,AI 界面的 Flipkart 商品列表会出现 Buy 按钮,点击后无需离开 AI 界面即可进入 Flipkart 品牌结账流程。该功能基于 Google 今年推出的 Universal Commerce Protocol(UCP),旨在打通 AI Agent 与零售商在购物全流程中的交互。目前测试仅面向少量用户和特定品类,Amazon 等竞品商品虽同屏展示但未接入一键购买。报道称 Google 计划在 10 月底印度假日购物季前广泛推广该体验,并提及 Google 2024 年约 3.5 亿美元入股 Flipkart。
AI推荐理由 内容给出具体新信息:Google 在印度市场小范围测试 Gemini 内直接购买 Flipkart 商品,AI 界面出现 Buy 按钮并跳转 Flipkart 结账流程,底层依托今年推出的 Universal Commerce Protocol(UCP);同时提到该测试仅限少量用户和特定品类,Amazon 商品尚未接入一键购买,并称 Google 计划在 10 月底印度假日购物季前推广。局限在于来源为 AIbase 转述,未提供官方公告或可验证截图,投资 3.5 亿美元持股和推广时间表均来自二手信息,需保留不确定性。
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Google Tests Gemini's Direct Purchase Function on Flipkart, AI In-App Checkout to Launch Soon
AIbase基地
Published inAI News · 4 min read · Sep 28, 2026
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Google is accelerating the deployment of large models in e-commerce transactions. Recently, Google launched an early test in the Indian market, allowing some users to directly purchase products from Walmart's e-commerce platform Flipkart through Gemini and AI modes. This move marks that Google's artificial intelligence services are moving beyond mere product recommendations and information retrieval, officially extending into the commercial transaction loop.
In the current testing experience, when users search for selected products such as smartphones, electronics, and phone accessories, a "Buy" button appears in the AI interface's Flipkart product list. Clicking it allows direct access to Flipkart's brand checkout process without leaving the current AI interface.
The underlying technology behind this feature can be traced back to Google's Universal Commerce Protocol (UCP), launched earlier this year. This open standard aims to enable seamless interaction between AI agents and retailers throughout the entire shopping lifecycle, including the checkout process. Currently, this direct purchasing test is only available to a small number of users and specific categories. Although competitors' products such as Amazon are also displayed on the same platform, they are not yet integrated with this one-click purchasing option.
This collaboration not only reflects deep technological coordination but also confirms their solid capital connection — Google invested about $350 million in 2024 to acquire a minority stake in Flipkart. According to insiders, Google plans to widely promote this commercial experience before the Indian holiday shopping season in late October.
As leading manufacturers like OpenAI continue to invest in the commercial functions of AI products, large models are rapidly evolving into intelligent agents that drive actual transactions. This will not only intensify competition in India's e-commerce market, which has over a billion internet users, but may also profoundly reshape the global online retail landscape.
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