智能体
garymarcus.substack.com ·
@Gary Marcus
Meta Muse 背后的秘密
Gary Marcus 指出，Meta 新 Agent 产品 Muse 与 2015 年 Facebook 的 Project M 高度相似：后者因运行成本高、仅向约 1 万名用户开放、且被曝有真人介入，最终于 2018 年 1 月取消。作者据此对 Muse 能否成功持怀疑态度，并批评其隐私处理。
AI推荐理由 以 Meta 2015 年 Project M 的历史为参照，质疑 Meta 新 Agent 产品 Muse 的可行性，指出当年 M 依赖人工、成本高且未规模化，属有具体历史依据的评论性分析；但作者立场鲜明，结论为个人判断而非已验证事实。
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For the last few days, all the buzz has been about Meta’s new agent, Muse: Old-timers with an especially good memory will remember that this is not the first time that Meta tried to build agents. Back in 2015, when Meta was still called Facebook, Facebook made a big splash, dutifully picked up across the tech media, with their Project M: Alas, it never really took off. Part of the problem was that M was expensive for Facebook to run; so they only rolled it to about 10,000 users, and never scaled it to the general public. One wonders how reliable it was. And eventually it leaked that there were humans behind the scenes, shades of the original Mechanical Turk, the chess playing machine that concealed a human hiding inside. § After all that came out, David Marcus (no relation, but then working at Facebook) assured Alex Kantrowitz that everything was A-OK: I am not sure what the other Marcus had in mind, exactly, by “a lot more”, but the project ended in sorrow in January 2018, canceled less than three years after it was launched : No more than 30% of requests served by AI! Most people today probably have never even heard of the project. (Then again, most people probably think OpenAI invented chatbots, even though the first one was built in 1960s, if not before—long before OpenAI was founded.) RIP, Facebook M, 2015-2018. It was all more or less a ruse. Or a fantasy, with Zuck overestimating how well the AI of that era could work, believing that if he just got enough data he’d be fine. You’d think he would have learned his lesson. § Fast-forward to today, and basically Meta Muse is trying to do exactly what Facebook M tried to do, restaurant reservations, theatre tickets and so on. Maybe it will work this time, maybe it won’t. I can’t really say for sure. But forgive me for laughing out loud when I read this: Some things never change. § And, wait, it gets better: Could Zuckerberg be more tone-deaf about privacy? § You know what else I am reminded of? This classic essay from Zeynep Tufekci: Dude just keeps making the same “mistakes”over and over. Subscribe now