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OpenAI 将在 ChatGPT 中测试视觉广告格式
据 The Verge 报道，OpenAI 宣布将在美国测试新的视觉广告格式，广告图片会出现在用户使用 ChatGPT 生成图像时。此前 ChatGPT 广告仅以赞助区块展示公司名称、Logo 和产品链接。OpenAI 称新格式与生成图像分离，不会影响 ChatGPT 的回答，Plus、Pro 等订阅用户不会看到广告。
AI推荐理由 The Verge 报道 OpenAI 将在 ChatGPT 中测试新的视觉广告格式，广告图片会出现在生成图像时，但官方称与生成内容分离且不影响回答，Plus/Pro 等订阅用户不显示。这是 ChatGPT 商业化路径的具体新动作，对理解 AI 产品变现模式有参考价值；但内容为媒体转述官方公告，缺乏广告形式细节、定价或效果数据，且属于产品运营而非技术突破，因此兴趣分中等。
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OpenAI's latest ad format will put images of sponsored products and services on your screen. The ads, which OpenAI will begin testing in the US later this month, will "initially" appear when you generate images with ChatGPT, according to an announcement on Monday. The company first brought ads to ChatGPT in February. Until now, ChatGPT's ads only showed a company's name, logo, and a link to its product in a "sponsored" section beneath your chat. OpenAI's visual ad format will similarly remain separate from the image you generate and will "not influence the answers ChatGPT provides." Ads won't appear if you subscribe to ChatGPT's Plus, Pro, … Read the full story at The Verge.