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Meta推出Meta One订阅服务：最高499美元，覆盖AI与商业工具
Meta推出名为Meta One的订阅服务，面向Facebook、Instagram和WhatsApp用户提供更高级的AI功能与增值服务。个人用户核心计划7.99美元/月、高级计划19.99美元/月，包含Facebook Plus、Instagram Plus和WhatsApp Plus权益，高级计划提供更宽的AI使用权限，支持Muse Image、Muse Video生成图像视频及Instagram的AI Restyle工具。面向企业和创作者推出Basic、Advanced、Expert、Max四档计划，价格分别为14.99、49.99、149和499美元，覆盖Meta Business Agent、分析、受众洞察、团队协作和商业广播等功能，并计划在营销、运营和内容创作中增加AI能力。报道还引用Appfigures数据称，截至9月9日当周Instagram全球日均订阅收入120万美元、Facebook为52.8万美元。
AI推荐理由 内容为Meta推出Meta One订阅服务的转述报道，给出了具体价格档位（个人7.99/19.99美元，商业14.99/49.99/149/499美元）、覆盖的Muse Image/Muse Video、Restyle等AI功能，以及Appfigures的订阅收入数据，信息密度尚可。但来源为AIbase聚合转述，非Meta官方发布，正文未提供官方链接或可验证证据，部分表述（如'进一步推进Muse AI模型商业化'）属推断；订阅收入数据仅引用第三方且未说明统计口径，需谨慎对待。对关注AI产品商业化与社交平台AI落地的读者有参考价值，但缺乏一手证据，故分数中等。
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正文
Meta Launches Meta One Subscription Service: Up to $499, Covering AI and Business Tools
AIbase基地
Published inAI News · 3 min read · Sep 16, 2026
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Meta introduced a new subscription service called Meta One on Tuesday, offering Facebook, Instagram, and WhatsApp users more advanced AI features and premium services, further advancing the commercialization of the Muse AI model. The plan supports generating images and videos using Muse Image and Muse Video, and allows the use of the AI-powered Restyle tool on Instagram, while also increasing usage quotas for voice effects and creative tools.
Meta One offers personal users a core plan for $7.99 per month and an advanced plan for $19.99 per month, both including Facebook Plus, Instagram Plus, and WhatsApp Plus benefits. The advanced plan provides broader AI usage permissions. Specific quotas may vary by country, application scenario, and system conditions.
Previously, Meta had launched Instagram Plus, Facebook Plus, and WhatsApp Plus, with monthly fees of $3.99, $3.99, and $2.99 respectively. According to Appfigures data, as of the week ending September 9, Instagram generated an average daily subscription revenue of $1.2 million globally, while Facebook reached $528,000, representing a 475% and 143% increase from the previous week, respectively.
For businesses and creators, Meta also launched four tiers of plans: Basic, Advanced, Expert, and Max, starting at $14.99, $49.99, $149, and $499 respectively. These plans cover Meta Business Agent, analytics, audience insights, team collaboration, and business broadcasting features, and are planned to add AI capabilities in marketing, business operations, and content creation. Meta will also introduce Edits Plus in Edits, adding cloud storage and AI assistant features.
This adjustment shows that Meta is deeply integrating AI capabilities with its social platform subscription system, expanding the commercialization of AI products through a tiered pricing model, while also enhancing the monetization of its large-scale AI investments.
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